For Altrincham, Hale, Wilmslow & Alderley Edge families

Their driving licence, without the stress.

No chasing instructors. No guessing what comes next.
No being left in the dark.

As many lessons as they need to pass.* One price.

*Within 6 months of the first lesson. Full terms apply.

A private, fully managed driving programme: a hand-picked, DBS-checked instructor, a plan built around their test, and one team to talk to from the first lesson to the pass. We get paid once, not by the lesson, so the only thing we’re trying to do is get them through.

Apply for a place

Only for learners who have already passed their theory test. We read every application personally.

Every Google review, five stars

By application only. Limited places.

The difference

Many families learn the hard way.

The usual way

  • Chasing instructors who are fully booked.
  • An hour here, an hour there, with no plan.
  • Waiting months for a test, then hoping.
  • No idea how they are really doing.
  • A fail means paying the test fee again, and waiting.

The private way

  • A hand-picked instructor, confirmed by name before you pay.
  • Priority lessons on a plan built backwards from their test.
  • Coaching to find and catch an earlier test date.
  • A check-in every week, so you always know where they stand.
  • Test fees covered, up to three attempts.

In their words

What our learners say.

Google reviews of our lessons and courses.

Every Google review, five stars.

    Learners who passed with Prime Route instructors, faces covered for their privacy.

    Private Driving Programme

    What’s included.

    • A fully qualified instructor (ADI)

      Approved by the DVSA, DBS-checked, and confirmed by name before you pay.

    • A roadmap built for them

      Tailored to their driving, and planned backwards from their test date.

    • Priority in the diary

      Their weekly lesson days, normally at least two a week, are agreed with the instructor before you pay.

    • Earlier-test coaching

      How to find and catch cancellations. They book it, we guide every step.

    • Test-centre hot spots

      The trickiest junctions around their test centre, practised before the day.

    • A full mock test

      A full test run in lesson time, before the real one.

    • Test fees covered

      Up to three attempts. Send us the booking by 8pm and we refund the fee that day.

    • The test-day car

      The instructor’s car for each test, up to three. Test-day lessons are included.

    What you’ll receive

    You’ll always know where they stand.

    A written roadmap within 48 hours of paying, then a check-in like this every week of the programme, whether you message or not.

    Example

    Hi Sarah, your weekly check-in for James.

    This week:
    4 hours with Alex, working on roundabouts.
    Hours so far:
    12.
    Going well:
    junctions.
    Next:
    dual carriageways.
    Test:
    booked for 14 November, still checking for earlier dates.
    Next lessons:
    Tuesday and Thursday, 4pm.

    Anything on your mind? Just reply.

    How it works.

    1. Apply.

      A few short questions, so we know where they are.

    2. A private call.

      We plan their route from here to the licence. If it looks right, we call you the same day, between 9am and 8pm.

    3. Your instructor, confirmed.

      Matched and confirmed by name. Only then do you pay.

      Your instructor is named within 3 working days of your call, and the first lesson is within 7 days of paying.

    4. Lessons begin.

      With the Private Concierge from the first day.

    Three promises.

    1. The right instructor.

      A fully qualified ADI, confirmed by name before you pay. Not the right fit? We confirm another by name within 7 days, or refund the price less £60 for each hour given and any test fee already refunded.

    2. Your test fees, covered.

      Up to three attempts. They book each test on their own DVSA account, and we refund the fee the same day.

    3. Lessons until they pass.

      One price, however many lessons it takes, within 6 months of the first lesson.

    Who it’s for.

    It’s for:

    • Learners who have passed their theory test
    • Families who want a plan, not an hour here and there
    • Learners who can commit to regular lessons, normally two or more a week
    • Homes in or near Wilmslow, Alderley Edge, Handforth, Prestbury, Knutsford, Hale, Altrincham, Bowdon, Timperley, Bramhall, Woodford and Cheadle Hulme

    It’s not for:

    • The cheapest single lesson
    • Occasional pay-as-you-go lessons
    • Learners who haven’t passed their theory yet
    Not passed theory yet? Start here

    The fee

    One price. Lessons until they pass.

    Our promise

    • As many lessons as they need to pass, within 6 months of the first lesson.
    • Their DVSA test fee covered for up to three attempts.
    • A hand-picked instructor, confirmed by name before you pay. Not the right one? We change them.

    If DVSA can’t give them a test inside the 6 months, we keep their lessons going up to the first test date they can get.

    Also included

    • The roadmap
    • Priority in the diary
    • Earlier-test coaching
    • Test-centre hot spots
    • A full mock test
    • The instructor’s car on test day
    • The Private Concierge
    • A weekly check-in

    Pay-as-you-go costs more every time it takes longer. This doesn’t. We get paid once, not by the lesson, so the only thing we’re trying to do is get them through.

    £2,999

    for the whole programme

    Or three payments: £1,000 before the first lesson, £1,000 before hour 12 and £999 before hour 24, or 3 and 6 months after your first payment if those come first. Same total, no interest, no fees.

    Paid by bank transfer to Prime Route Driving Ltd, only after their instructor is confirmed by name. Your bank’s name check will confirm it’s Prime Route Driving Ltd, and we only ever ask for payment in writing, never on a call.

    Need to stop at any point? Message us, and we refund what you’ve paid, less £60 for each hour given and any test fees we’ve covered.

    Apply for a place

    Your questions.

    Are the instructors checked?

    Yes. Every programme instructor is a fully qualified instructor (ADI), approved by the DVSA, never a trainee, and DBS-checked. We confirm yours by name before you pay.

    How much is it?

    £2,999 for the whole programme: as many lessons as they need to pass, within 6 months of the first lesson, and their test fees for up to three attempts. You pay nothing until you know the instructor by name.

    Can we cancel?

    Yes. By law you can cancel within 14 days of paying. If lessons have started at your request, you pay £60 for each hour given, plus any test fee we’ve already refunded, and we refund the rest. After that you can still stop, and we refund the same way. Full terms are sent before you pay.

    What if they don’t pass?

    We cover the test fee for up to three attempts, look at what happened with them, and keep teaching them at no extra cost until they pass, within 6 months of the first lesson. Test fees after the third attempt are theirs.

    Is there a limit on lessons?

    No hourly limit. They have as many lessons as they need to pass, within 6 months of the first lesson, at the weekly rhythm we agree before you pay. If DVSA can’t give them a test inside the 6 months, we keep their lessons going up to the first test date they can get. One price, whether they need 20 hours or 60.

    Do you book the test?

    By law, only the learner can book or change their practical test. We show them exactly how to find an earlier date and catch cancellations, and we refund the test fee the same day.

    How quickly can they pass?

    It depends on how many hours they need and when they can get a test. We plan backwards from their test date and coach them to catch earlier cancellations. On your call we’ll give you an honest view for them.

    Do they need to have passed their theory test?

    Yes. The programme is for learners who have already passed. If they haven’t yet, we can start lessons now and include our theory course at no extra cost with any lessons you book with us.

    Manual or automatic?

    Both.

    Which areas do you cover?

    The twelve towns in “It’s for”, and nearby. Tell us the postcode on the application and we’ll confirm.

    Who will we speak to?

    Raheem, on your private call. Once lessons begin, the instructor for lesson times, and the Private Concierge for everything else: one number, answered 8am to 8pm, seven days a week.

    Is it for adults too?

    Yes. It’s for anyone who has passed their theory test in the last two years, whatever their age. Choose “Me” on the first question.

    Ready when they are.

    As many lessons as they need to pass, within 6 months of the first lesson. Their DVSA test fee covered for up to three attempts. An instructor you know by name before you pay.

    Each instructor takes only a few programme learners at a time, so their lessons can come first in the diary. That’s why places are limited, and why we read every application personally.

    Apply for a place

    By application only. Limited places.